KROGER
Milk Makes Amazing
Every Day
More Than a Staple
Local Georgia milk doesn’t exactly tell a story – so we set out to do just that. Armed with the insight that adding milk to everyday meals and methods can elevate an experience from absent to amazing, we created a digital/in-store campaign that amplified the endless options of milk.
From mashed potatoes to peanut butter and jelly sandwiches, we utilized short, staccato copy complimented by playful typography, color, and imagery that could read and reflect across all platforms – both physical and digital.
My Role: From initial concepts to final design, I led the artwork for this campaign, and worked with a copywriter to match the voice with the look and feel of the materials. Over the campaign’s year long activation, I worked directly with Kroger representatives and chefs to place in-store materials and showcase recipes at multiple events. I also attended a board meeting and an industry conference to help share the success of the campaign with our client.
Sleep like a log after camping under the starlight, stuffing yourself with s'mores, and sipping some milk. P.S. You can always grab local Georgia milk from your neighborhood Kroger.
CAPTION