FERRARI OF ATLANTA

Built For Social Distancing

Built For Social Distancing - Social Campaign

As the world began to social distance, we realized that Ferrari owners already had the practice down pat – because the minute they placed their hands on the wheel of an F8 Spider or 488 Pista, they already belonged to a league of their own.

To convey this, we designed social graphics that accentuated the vehicle’s sleekness – and measurements – to prove that Ferrari was truly built for social distancing.

My Role: I worked with a copywriter to concept this social campaign and led the design of the posters and social graphics

FERRARI OF ATLANTA

Rides to Remember

Ferrari of Atlanta’s Yearly Event For Kids in Need

For over a decade, Ferrari of Atlanta has put on Rides to Remember; an event in support of children’s fight with cancer. For one day, owners of Ferraris, Maseratis, Porsches, and more, gather at the Atlanta Motorsports Park in north Georgia to volunteer their day to the kids in need. Each child gets to pick their dream car, ride shotgun around the track, spend the day playing carnival games and eating great food.

My Role: For several years, I’ve been heavily involved in the branding, setup and day-of coordination for this event. In advance of the event, I helped design the website, print advertisements, collateral, and social announcements. During the week of Rides to Remember, I worked closely with the experiential coordinator to set up, place our advertising at the event site and work with the vendors.