THE PARTNERSHIP OF ATLATNA

Brand Refresh

Social from Scratch

Atlanta’s oldest independently owned agency, The Partnership, struggled with their brand identity and social media presence.

So, we developed strong and consistent branding that was applied across physical and digital marketing collateral. With content pillars in place, we highlighted the unique aspects of The Partnership. We reinvigorated stagnant social media feeds with two color palettes, time-lapse videos, simplistic illustrations, and playful callouts for team members and partners alike.

My Role: I’ve heard that the cobbler’s children are the last to get shoes. That can certainly apply to maintaining your own brand when you’re focusing on doing great work for your clients. The branding and social design for The Partnership spanned several years and involved many team members. I worked with a copywriter, a designer, and a social strategist to make sure The Partnership’s brand reflected the company’s values and story.