ALLIANCE PROPERTIES

Broadstone Trailside Brand Identity

A Different Way to Live

Many apartment complexes look the same – but that doesn’t always have to be the story.

We created the entire brand for Broadstone Trailside, an apartment community based in a professional setting of Morrisville, North Carolina. Despite the Silicon Valley vibe of the location, our branding conveyed a permeating sense of relaxation and portrayed Broadstone Trailside as a wooded escape from the bustle of the day-to-day.

My Role: I worked with the account team to understand the client’s needs and used research on the area surrounding the future apartment complex to build a brand that would attract Broadstone’s target demographic. I led the brand discovery and built print and digital assets to help get them off the ground.