CERROWIRE

New Product Campaign Launch

The Strongest Side of Industrial Wiring

When Cerrowire created a new tool that would help contractors and landscapers transport mass amounts of industrial wire, we stepped in to help them market the innovative WorkHorse.

With bold design and typography, we created campaign materials that conveyed the strength and capability of Cerrowire’s new tool. Additionally, for the separate line of Revolution wire, we designed sleeker, more polished branding with corresponding packaging.

My Role: I never thought I’d have so much fun learning about industrial wire. Seriously. Before we pitched concepts for Cerrowire’s product launch, I designed their packaging and print materials, and after many field trips to Home Depot, boy did I learn a thing or two about wiring. My sudden interest in THHN made concepting their new product launch a lot easier and a lot more fun. I was in charge of the project from brainstorm to final export. I also helped pitch the concepts to the client. Unfortunately, the product never launched, but I still look back on the project fondly.